BRAND MANAGEMENT
What
Time to start something new? ENTER new markets
To portray the company/brand as one which is rapidly growing and which cares about its customers and staff.
-
Brand management is an art of making a brand and sustaining it. It is building on a promise to the customer, fulfilling those promises, and continuing the same over a period of time. Come4investing not only helps in managing the tangible and intangible characteristics of a brand but building brand identity. Launching of the brand, positioning it in the market builds and maintains the corporate image of a particular business.
-
A brand can carry up to six levels of meaning for an individual.
-
Come4investing helps in analyzing some of the important objectives of brand management:
-
To identity the product range or a group of products for a marketer.
-
To know the product placement in consumers’ minds for high and consistent quality.
-
To influence the shopper in buying the product to cater to the need of the shopper in a unique way.
-
To design and track a marketing message among end consumers
-
The Come4investing team is responsible for the management of the branding who helps in building brands to look after long term strategic goals.
-
Come4investing helps in achieving branding goals, our research team considers the following:
-
In tapping the competition branding in terms of its products, prices, strategies, key divisions, and subsidiaries.
-
To understand the awareness and loyalty of customers towards various brands.
-
To track the target customers purchasing patterns, brand influence, media strategy on a periodical basis.
-
To gain insights on the relationship of one part of the business to another and the scope for cross-selling between them.
-
To understand the current methods of managing the brands across companies and garner any advantages which could be gained from separating them or bringing them together.